Wednesday, April 18, 2007

One of the most important factors in the success of a Major League sports telecast is the relationship between the team and the broadcast entity.
The quality of our 2007 baseball telecasts has improved greatly because of the incorporation of our roving handheld camera into the show.
The St. Louis Cardinals Baseball Club understands the value of this camera to our production and has been whole heartedly cooperative in its implementation. Our TV production staff and the Cardinals have a valuable relationship, a relationship built on trust that allows our TV team some freedoms that are not allowed other broadcasts. The St. Louis Cardinals trust us as we enhance the product and we work hard to assure that trust.
A prime example of this “teamwork” is the use of our handheld camera into the telecast.
Using this roving camera in a telecast takes a bit of preparation. Because this camera is not an RF (radio frequency) camera, this camera has to be cabled. This is a concern for both the team and the TV production staff as having a cabled camera in the crowd could create a situation where, for example, a fan may trip on the cable. To caution against this, the Cardinals authorized the hiring of an extra utility person to pull the cable thus protecting against any adverse situation. It is because of the cabled camera that I believe other baseball clubs do not allow for the usage of this type of camera.
We use two different drops for this camera during each telecast. The locations that we have utilized thus far during our home telecasts have included the following areas: left field pavilion, right field stands, mid-first base and mid-third base, upper deck right field concourse, a main entrance gate and its concourse, and both upper decks above first base and third base.
The first drop that we utilized for Monday night’s telecast and for yesterday’s show was an area we had not utilized up to this point of the season. This position is located in the first row behind home plate, just to the left (as you are facing the field) of the backstop netting. This “look” is quite unique and really gives the telecast an intimate feel that captures the “flavor” of the ballpark experience perhaps better than any other location.
This location is so unique that I often find myself wondering if I am using the shot too much.
The feedback we have received concerning the usage of this camera has all been positive. The Cardinals enjoy the fact that different locations in the ballpark are being shown and recognize the fact that these camera shots really capture the ballpark experience.
This roving handheld camera really adds value to our telecast.
The valuable relationship between the St. Louis Cardinals and its TV production team is the main reason for the success of our telecasts.

0 Comments:

Post a Comment

<< Home